Your entity is the organization record that powers everything in admin: how you appear on the hub, who can log in and change data, and what your teams, groups, and activities are organized under. Getting this set up right is the difference between "we tried Talentelly for one camp" and "this is how we run every season."
Registering your entity
Registration is a short form, not a sales call: your organization's name, its category (school, club, academy, and so on), a contact email, a website if you have one, and an address. Submit it, and you're in — you get full access to the free tier immediately while your entity is reviewed, rather than waiting on the other side of a signup wall.
Example: Peak Performance Athletics registers with its full legal name for the record, but nothing stops the entity's public-facing display name on the hub from being the shorter, more recognizable "Peak Athletics" — the name parents and athletes actually search for.
One thing worth knowing: your entity only exists once you're signed in and registering it as a user — there's no anonymous "create an org first" path. Create your account, then register the entity under it.
Entity settings: the ongoing part
Once registered, entity settings is where the record stays current — name, category, contact details, and the public-facing description that shows up on your hub profile. Treat identity fields (legal name, category) as things you set once and rarely touch, and treat the description and contact info as things worth revisiting every season.
Example: Urban Beats Studio replaced a long, unread history paragraph on their profile with a tight, scannable line — locations, styles taught, and when trial classes run. Short and specific beats a wall of text every time, on a page a parent is skimming for two seconds.
Admins: who can run the show
Entity admins is where you see who has access to your entity's admin area, invite new admins, and remove people who no longer need it.
Example: A school promotes Ms. Rao from assistant coordinator to head of sports. The outgoing head's admin access gets removed the same day the transition happens — not three months later when someone notices an ex-coach is still getting notifications. Ms. Rao gets invited to take over.
A habit worth building
Quarterly admin audit: once a season, list everyone with admin access to your entity and confirm each one still needs it. It's a five-minute check that prevents the far more common failure mode — an admin list that only ever grows.
What this isn't (yet)
Two things you might expect from an "entity management" page aren't part of the product today: there's no way for one entity to formally link to another as a verified partner/affiliate relationship, and there's no built-in way for an entity to collect payments from its own participants (registration fees, program dues, and so on) through Talentelly. If either of those matters for how your organization runs, don't build a workflow around them yet.
Related: Admin dashboard · Groups and teams · Getting started